Many app updates focus on bug fixes, polish, tweaks, or maybe adding a smaller feature. Less frequently, a major update comes along, like an app moving from 1.0 to 2.0 or 7.0 to 8.0. For example, Instagram and Uber both saw major app updates in the past year that fundamentally altered their app experiences.
Major app updates may include a brand new user experience, new visual design, or a handful of new features. There are a number of ways to recognize if your app is due for a major update. Your app doesn't need to meet all of the following criteria to require an update. Even just one consideration may justify spending the time and effort involved. Let's take a look.
Many customers come to us at Savvy Apps with a set of unknowns and an unclear path to obtaining their goals. Through the years, we've honed our discovery process to solve this problem. We start by casting a wide net, gathering as much information as possible, and then whittle things down into actionable takeaways. In this article, we've outlined why this process, which we like to call a “discovery kickstart,” is critical for your app. We run through the three stages of this process and how each stage is structured to set your app up for success.
You spent the time and money building your app, now you need to start assessing how it's doing. We break out 28 of the most useful metrics into the following categories: user engagement, customer satisfaction, acquisition, and app performance. These metrics are critical to scaling and measuring the success of your app. With each we've added actionable tips to improve on these metrics so you can leave this post with ideas for how to turn an under-performing metric around. Without further ado, here's how you can make app data work for you.
You've gone through the process of finding an app developer. Maybe the relationship even started out well. Somewhere along the way though, communication has broken down, progress has come to a standstill, or perhaps the situation has become combative. Your interaction with an app developer or app agency shouldn't be any different though than working with any third-party contractor, vendor, or retailer. You should be kept in the loop, treated fairly, and all the work should be completed on time and with quality. But because most people have less experience with building an app than say doing a home renovation, their expectations change.
Creating an engaging app takes much more than just an interesting idea. Gimmicks and “flavors of the month” ultimately will not break through the noise of the app stores. What's needed instead are the proven strategies that help drive better engagement for your app. These aren't tricks and some of them require significant thought and effort. They will work though if you put in the time. With that, here are 10 tactics that we regularly help our customers with at Savvy Apps to improve their app engagement numbers.