Stuart Hall Talks About Building User-Driven Products

Savvy Editor

Apr 3, 2019

We've been a fan and a customer of Appbot for years. Recently, Ken got to chat with Stuart Hall, co-founder and CEO of Appbot and the creator of several other well-known apps like the 7 Minute Workout. They discuss the birth and growth of Appbot, how to tell effective product stories, creative uses for user feedback, and combating false expectations with patience and deliberate methodology.

Show Notes

  • 0:55 - What is Appbot?
  • 2:00 - Stuart's journey from building apps on the App Store to building a tool for peers.
  • 8:11 - The nightmare of manually parsing through vast amounts of information. (And the birth of Appbot!)
  • 10:43 - Thinking into the future with burritos, napkins, and feedback from customers.
  • 12:20 - False expectations for overnight success vs. patience and iteration.
  • 13:46 - Assessing the market and building something that people actually want and need.
  • 15:24 - How to effectively tell a story about your product.
  • 17:12 - The importance of App Store Optimization for success in the App Store.
  • 20:32 - How carefully crafted “Wow!” moments help establish your app's story and value.
  • 22:51 - Responsiveness and higher App Store ratings.
  • 25:55 - Creative ways app creators use sentiment analysis to drill into product flaws.
  • 28:44 - Stuart's unique scoring methodology for building new features and fighting the Next Feature Fallacy.
  • 33:45 - The most eye-opening things learned from building and growing Appbot.
  • 35:35 - What people are still getting wrong on the App Store.
  • 37:34 - Critical advice learned since starting to build apps for the App Store back in 2012.
  • 39:40 - Where to find Stuart online and how to reach out.

Key Takeaways

  1. Craft a compelling story for your product that resonates with their wants and needs.
  2. Leverage user feedback along with a clear methodology for considering new features.
  3. Give your product time to grow because success can often be a slow process.

We'd like to thank Stuart for sharing his thoughts with us. You can connect with him on Twitter @stuartkhall as well as on Medium. Want to hear more? Listen to our other episodes.

Written By:

Savvy Editor

Savvy believes in sharing knowledge with the marketplace and our industry about apps, digital products, and more. Our team members regularly write articles under their own names. The Savvy Editor authorship represents articles and resources that are a collective effort across all of Savvy.