Our favorite tech philosopher, Benedict Evans, answers this week’s time-old question, Why is Apple making a gold watch? Namely, why bother selling a $10,000 gold smartwatch that features the same inner workings as the cheaper models and appeals to a very small, niche market?

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Evans believes the luxury Apple Watch serves to generate more excitement and a better impression of the cheaper versions. He said the gold smartwatch is Apple's way of settingitself apart from other smart watch contendersandwonders if Apple’s gold watch signifies the company’s attempts to separate the tech from the tech industry. Will smartwatches have more appeal if they fly in on butterflies and rainbows instead of tech specs? You'll want to read on.

As for user experience, Rene Ritchie describes his time testing the Apple Watch as something different from using an iPhone or Mac. As far as he's concerned, comparing an Apple Watch to an iPhone is like comparing iOS7 to iOS8.

We’ve some things for you to consider before clocking in on the Apple Watch app development frenzy. Or are you ticked off by all the Apple Watch hoopla? OK, OK we’re done with smartwatchesfor now. Read on for app industry highlights. We won’t go back fo(ur) seconds.

Microsoft’s betting big on cross-device universal apps, but can it deliver?: Can Windows 10 steal developer attention from iOS and Android with a universal app platform? This article looks at the pros and cons of tightly aligned platforms and whether Microsoft can deliver on its promise. One platform sounds like a dream come true. But what's the point if the users are with iOS and Android?

How to reduce friction with good design: Steps to eliminating friction in your designs. This article helps you identify and eliminate clutter, inconsistencies, imbalance and unnecessary actions. Not just for apps!

Chart of the day: Mobile app engagement continues to dominate the mobile web: This chart provides a stark representation of how apps annihilate mobile web in user engagement minutes per month.

Slack, the office messaging app that may finally sink email: While it might not be profitable yet, Slack’s impressive growth and scope impresses investors and, apparently, the New York Times. We’ve been using Slack for a year and love it to death. Where else can we pair a get ‘em-style Wolverine gif with collaborative business strategy?

Polymer 0.8 sneak peek: A detailed breakdown of what’s new in this lean, mean foundation for shipping production code.

How voice and text can increase your mobile app downloads: B2C suggests leveraging already established channels of communication, phone calls and text messages in particular, to attract app users. Whatever channel you use, businesses must provide additional incentives to retain users. Try loyalty programs, personalized messages and anything that creates a sense of urgency.

Building AWT: Lessons learned so far:A glimpse at how one of savvy's favorite tech sites, Apple World Today, is doing about a month since jumping from AOL-shuttered TUAW. It's not all golden. But here's hoping!

How to break into the mobile app business with little cash and no programming skill:Even this ZDNet writer highly encourages app dreamers to hire out a team for app development, but if you insist…

A truly global perspective on Google Play: The app ecosystem in San Francisco isn't the same as Mumbai. Did you know the app markets to watch in the future will be centered in Indonesia, Mexico, Turkey and Vietnam? App Annie added countries to its Top Charts. Use these to identify top grossing apps and business models across the globe.

And before you brain dump for the weekend, here’s video footage of the danger of some language translator apps. For your viewing pleasure, What happens when you smack talk a cat. Have a good one!

March 13, 2015
Written By:

Whitney Rhodes

Whitney Rhodes is the lead editor for the Savvy Apps blog. She helps share Savvy Apps' extensive knowledge with all who seek to build better apps.