For about a 1.5 years now, we've ensured our feature bullets on App Store descriptions are no longer than the width of the screen. This was done manually with character counts but Bjango's new description previewer lets you test this in real-time. As they note, it's not perfect but it's very close and that's good enough.
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Ken Yarmosh is the Founder & CEO of Savvy Apps. He's the creator of more than 20 featured apps, including an Editor's Choice selection and Starbucks Pick of the Week. An O'Reilly author, Ken regularly speaks about application design & development, as well as the future of technology at outlets ranging from Bloomberg TV to Google.