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Tips
10 App Marketing Tips to Boost Your App's Launch Success
Many people spend 4-6 months building an app yet their launch plan amounts to nothing beyond getting their app in the app stores. It might s...
Tips
Founder Interview: It's a Business, Not an App with Alex Villanueva of Sprynt
Alex Villanueva, the founder and CEO of Sprynt, recently gave us an insider's look at his brand new, on-demand, ride-sharing business Savvy ...
Tips
Founder Interview: Creating and Marketing Your First App with Mike Ogden of Unboxed
We recently sat down with our customer Mike Ogden, the founder of Unboxed, to talk about his experience creating his first app.
Tips
28 Metrics That Matter for Your App
You spent the time and money building your app, now you need to start assessing how it's doing. We break out 28 of the most useful metrics i...
Tips
10 Ways to Increase User Engagement for Your App
Creating an engaging app takes much more than just an interesting idea. Gimmicks and “flavors of the month” ultimately will not break throug...
Marketing
Why Your App Needs a Landing Page
Marketing your app starts long before you try to launch it. From pre-launch marketing activities to the app's arrival in app stores, success...
iOS
Why It Makes Sense to Update Your App by Launch Day
App creators will get their chance to unveil updated versions of their apps for iOS 9 and watchOS today and Android 6.0 later this fall. Tho...
Development
How to Use Deep Linking in Your Mobile App
What is deep linking? Deep linking enables app creators to drive user engagement and simplify the app onboarding process. It’s useful in tra...
Tips
How to Name Your App
From Agenda Calendar to Today Weather and even more recently, CatoAudio for The Cato Institute, we’ve successfully named apps that have been...
Tips
The 7 Best Tips to an Effective Pre-Launch Mobile App Marketing Strategy
While a media push can drive excitement around your app and spur downloads, the effects are far from lasting. TechCrunch recently reviewed c...