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10 App Marketing Tips to Boost Your App's Launch Success

Many people spend 4-6 months building an app yet their launch plan amounts to nothing beyond getting their app in the app stores. It might s...

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Founder Interview: It's a Business, Not an App with Alex Villanueva of Sprynt

Alex Villanueva, the founder and CEO of Sprynt, recently gave us an insider's look at his brand new, on-demand, ride-sharing business Savvy ...

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Founder Interview: Creating and Marketing Your First App with Mike Ogden of Unboxed

We recently sat down with our customer Mike Ogden, the founder of Unboxed, to talk about his experience creating his first app.

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28 Metrics That Matter for Your App

You spent the time and money building your app, now you need to start assessing how it's doing. We break out 28 of the most useful metrics i...

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10 Ways to Increase User Engagement for Your App

Creating an engaging app takes much more than just an interesting idea. Gimmicks and “flavors of the month” ultimately will not break throug...

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Marketing

Why Your App Needs a Landing Page

Marketing your app starts long before you try to launch it. From pre-launch marketing activities to the app's arrival in app stores, success...

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iOS

Why It Makes Sense to Update Your App by Launch Day

App creators will get their chance to unveil updated versions of their apps for iOS 9 and watchOS today and Android 6.0 later this fall. Tho...

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Development

How to Use Deep Linking in Your Mobile App

What is deep linking? Deep linking enables app creators to drive user engagement and simplify the app onboarding process. It’s useful in tra...

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How to Name Your App

From Agenda Calendar to Today Weather and even more recently, CatoAudio for The Cato Institute, we’ve successfully named apps that have been...

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The 7 Best Tips to an Effective Pre-Launch Mobile App Marketing Strategy

While a media push can drive excitement around your app and spur downloads, the effects are far from lasting. TechCrunch recently reviewed c...

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