There's a fine line to walk with your app's push notifications. They can be a powerful way to re-engage users with your app. Or they can irritate and push them away.

Push notifications remind or convince users to keep interacting with your app. The best push notification strategies do two things well. They relate interesting, relevant, and useful information; and they do so selectively, when users are most receptive to receiving a notification.

We track user behavior to identify the appropriate triggers, timing, and messaging for your app's push notifications. We then segment your users to further optimize and personalize their notifications based on this data. Our push strategies use geolocation, timing, and new content to maximize your app engagement.

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