Why do so many outside firms and agencies still work the way it was done decades ago? 🤔
Agency gets hired.
Agency feels the need to impress their client.
Agency disappears to produce said impressive result.
Agency reappears and hopes to wow them.
Agency scrambles when that doesn't occur.
This model largely originated during the glory days of ad agencies. But it doesn't work today.
It doesn't work for software, apps, digital, and creative technology products. I explain more in this clip, including how we break down the walls between Savvy and our customers.
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