Working with established companies requires the ability to immerse ourselves in extensive internal knowledge, engage all stakeholders, and understand elements like any existing brand standards.
Our creative team digested all of this information and presented two brand directions for their app: one that closely aligned with established conventions and one that modernized it based on details collected in the discovery process. This second version was so well-received that it had organizational-wide impacts outside the app itself.
In order to power the new app, Cooking Matters needed an entire new set of recipes... in two languages. Based on our user research, Spanish was as important as English.
Savvy's product and development team worked closely with Share Our Strength staff to define and standardize all the elements that went in to a recipe. That included nutritional information, ingredients, serving sizes, prep times, and tips. We also worked on a process that made it easy for them to collect and edit this information while allowing us to technically easily bulk import all recipes into the backend.
With Cooking Matters first arriving on Android devices based on target demographics, we wanted to really showcase the best of the Android platform. From the navigation and animations to Material Design styles, users will quickly feel that Cooking Matters is a first-class Android citizen and not an iOS app ported to that platform. A major reason why the app has a 4.5+ rating.
The musx team came to us with the goal of making it easier to share and discover new music. They had built some earlier web prototypes but gave us a blank canvas to create a compelling, native iPhone application.